Horror Film Posters

I've found a lot of popular horror film posters so that I can see conventions with the genre. 

• I found that all of the titles gave the impression of a horror film except for 'Smiley' which is a contrast to typical horror titles as it doesn't sound negative or sinister.

• All of the posters are dark- black and greys and some have a pop of colour which is usually red, except for The Exorcist which is purple and Poltergeist is all blue.

• All of the posters look generally unpleasant and some of the pictures are actually quite scary.

• I think the font is also important- a lot of the posters have the same fonts- about 9 of them have this kind of font and the rest have their own individual font which can relate to the title/film- for example Scream in which the M is shaped like a knife.