First of all I added a watercolour effect to the image to create a lot of contrast between the background and his skin.
I added an image of smoke surrounding the boy to create a creepy effect.
Next I filled his eyes in using the paintbrush tool in black.
I did the same technique of adding a drop shadow to all of the text, and for the title as I chose to do it in grey and it didn't really pop- I added some detail using the white paintbrush,
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