Aside from my recorded focus groups, I asked people what they thought without recording.
Victoria said that she preferred the poster with the black eyes because it looked unsettling and she immediately thought of the horror genre. I asked her if she had any improvement ideas and she said the same as everyone else in that she thought a brighter font was needed as it was hard to read, she also said that it would be interesting to put a sepia toned filter over the image to create an aged, creepy look.
To get a wider age range I also asked my mum and dad to tell me what they thought...
My mum said she preferred the poster with both Sophie and James because he looks very sinister and she thought it was the best picture. She said that it wasn't too scary and she couldn't really tell that it was a horror film whereas with the other two, she could. She said with the poster she preferred, she would use more make up to make James look scarier and also have Sophie staring towards the camera like James is and to make her look more like she's screaming. My dad also preferred this poster.
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